Creating an online profile to help develop your career

I’ve just added another story to the Portfolio Career Stories page, this time about Katie Barnett who has recently graduated with a PhD from the University of Birmingham. Katie is developing her career by building up a portfolio of work in line with her skills, interests and ambitions.

When reading Katie’s story I was struck by how effectively Katie has used the website to create a personal home page for herself. You can see in an instance her key areas of expertise: Researcher, Writer, Lecturer.

You can read Katie’s “” profile here: and her career story if you click on the Portfolio Career Stories tab on this site.

Seeing Katie’s profile has got me thinking about how we can best create an effective online profile.

Do we choose just one channel for example a LinkedIn profile or an page, or do we need multiple ways to communicate our key messages?

I guess as with all marketing strategies it starts with a clear idea of what you want to achieve and who your target audience is. Whether you go for an organic way of building up a profile as you go along, or whether you have a well-thought out strategy at the outset – one thing is for sure, the opportunity to use online profiles to help develop our careers is big.

Just relying on a CV and traditional ways of seeking out and applying for jobs or building a portfolio and freelance career will without doubt limit your options.

If you’ve got examples to share about how you’ve created an online professional profile and what’s working well, do share your ideas and comments with us.

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